Full-service branding and Squarespace build-outs are always fun… but they’re especially fun when you get to do them for your wife! Avery recently launched her wedding photography business, Avery Elliot Photo. She’s a Northern Michigan photographer who captures emotion-filled moments with an emphasis on intimate connections and storytelling.

When developing her brand, it was vital to lean into the storytelling aspect of her work. Her primary logo features a custom typeface with hand-adjusted textures, evoking the authenticity of a handwritten letter. Her icons are inspired by quilt patterns, representing the bits and pieces of an event that come together to form something honest, textured, and whole—a story you can feel.

Her site is drenched in earthy tones that communicate a sense of rawness and longevity. Just as grass, trees, and sky remind us of God’s care and intentionality in creation, these tones reflect a hope to capture His faithfulness through photos that stand the test of time. Check out Avery’s wonderful work here: averyelliotphoto.com